Top Trending 7 Digital Marketing Tricks And Tips For Students
DIGITAL MARKETING
About Digital Marketing:-
Digital Marketing is a process of promotion of goods, service and ideas through apps, websites, search engines, social media to earn sale, leads and traffic. There are various search engines other than google such as Yahoo, Bing, AOL, Baidu etc. In 2008, Yahoo covers 55% of populations which are using this search engine. But as per the latest data of 2025,Yahoo only constitutes 1.4% while Google constitutes 93%.There was a one search engine called Yep which has openly challenged Google to beat in the market on 6 June,2022.The biggest mistakes of Yahoo which leads to a great decrease of their users are rejection of google offer, data breach, missing out on social media, rejection of microsoft offer, frequent changing of CEO of yahoo etc. The age group which we have to allowed to target which running ads is 18-65 yrs. There are two methods of bringing our website on top while search on google may be organic or inorganic.
There are different types of ads which we can run to increase our sales or to generate more leads are google ads, facebook ads, instagram ads. Google is free for the users but it is paid for those who run ads on google.
Types of Digital Marketing:-
There are seven types of digital marketing:
1)SOCIAL MEDIA MARKETING-In this marketing ,we use different social media platforms such as instagram,facebook,twitter,linkedin etc to bring traffic to our website and increase our sales.
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2)CONTENT MARKETING-In this marketing,we create and share valuable and relevant content like posts,videos etc to attract our target audience.
3)SEARCH ENGINE OPTIMIZATION-In this marketing, we will optimize our website and content to rank higher in search engine to increase organic traffic.
4)EMAIL MARKETING-In this marketing, we build strong relationships with customers through emails.
5)MOBILE MARKETING-In this marketing, we target the audience on mobile through SMS,apps and location based marketing.
6)AFFILIATE MARKETING-In this marketing,we partner with other individuals to promote our goods and services in exchange for commission or sales.
7)PAY PER CLICK ADVERTISING-In this marketing,we run paid advertising campaigns on search engines and social media platforms ,pay only when someone clicks on our ads.
How to Do Digital Marketing:
The first step while starting digital marketing is to define our goals..We should back up every goal with metrics which makes it easier to determine whether we are on track or we need to correct .There are different types of metrics which includes reach,clicks,impressions,conversions,costs per lead etc.
The second step in digital marketing is to identify our target audience .We need to define our audience. Every audience is different , so it’s crucial to understand the people consuming our messages.
For example if we are targeting chinese college students to target then we have to go for tik tok instead of facebook.
Career after Digital Marketing:-
It is simply a process without doing any investment.You can earn money with the help of adsense.You can also use it as a way of developing your skills.
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