Top Trending 7 Digital Marketing Tricks And Tips For Students

DIGITAL MARKETING


About Digital Marketing:- 


Digital Marketing is a process of promotion of goods, service and ideas through apps, websites, search engines, social media to earn sale, leads and traffic. There are various search engines other than google such as Yahoo, Bing, AOL, Baidu etc. In 2008, Yahoo covers 55% of populations which are using this search engine. But as per the latest data of 2025,Yahoo only constitutes 1.4% while Google constitutes 93%.There was a one search engine called Yep which has openly challenged Google to beat in the market on 6 June,2022.The biggest mistakes of Yahoo which leads to a great decrease of their users are rejection of google offer, data breach, missing out on social media, rejection of microsoft offer, frequent changing of CEO of yahoo etc. The age group which we have to allowed to target which running ads is 18-65 yrs. There are two methods of bringing our website on top while search on google may be organic or inorganic.


There are different types of ads which we can run to increase our sales or to generate more leads are google ads, facebook ads, instagram ads. Google is free for the users but it is paid for those who run ads on google.





Types of Digital Marketing:-


There are seven types of digital marketing:


1)SOCIAL MEDIA MARKETING-In this marketing ,we use different social media platforms such as instagram,facebook,twitter,linkedin etc to bring traffic to our website and increase our sales.

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2)CONTENT MARKETING-In this marketing,we create and share valuable and relevant content like posts,videos etc to attract our target audience.


3)SEARCH ENGINE OPTIMIZATION-In this marketing, we will optimize our website and content to rank higher in search engine to increase organic traffic.


4)EMAIL MARKETING-In this marketing, we build strong relationships with customers through emails.


5)MOBILE MARKETING-In this marketing, we target the  audience on mobile through SMS,apps and location based marketing.


6)AFFILIATE MARKETING-In this marketing,we partner  with other individuals to promote our goods and services in exchange for commission or sales.


7)PAY PER CLICK ADVERTISING-In this marketing,we run paid advertising campaigns on search engines and social media platforms ,pay only when someone clicks on our ads.



How to Do Digital Marketing:


The first step while starting digital marketing is to define our goals..We should back up every goal with metrics which makes it easier to determine whether we are on track or we need to correct .There are different types of metrics  which includes reach,clicks,impressions,conversions,costs per lead etc.



The second step in digital marketing is to identify our target audience .We need to define our audience. Every audience is different , so it’s crucial to understand the people consuming our messages.



The third  step in  digital marketing is to set a budget for each digital channel .It helps to allocate resources properly.It is essential when we are mixing organic and paid advertising.

The fourth step in digital marketing is select our digital marketing channel. When we have a budget in place, it’s time to decide on which channels you will focus our digital marketing effort .

 For example if we are targeting chinese college students to target then we have to go for tik tok instead of facebook.


Career after Digital Marketing:-


There are various benefits of Digital Marketing in future .We will discuss all one by one. First you can do a job in any company to enhance your confidence and take a experience on live projects or if you want a fixed income, you can also pursue job.If you want to earn a lot of money,you can go with freelancing,or starting your own agency.You can start your own business or you can run your own business to a large scale.You can do e-commerce / dropshipping.But before starting it you must know the difference between E-commerce and dropshipping.

E-commerce is simply a process of buying and selling of goods and services.

Dropshipping is a process of selling goods or services of any seller to a customer by taking your commission in between this.

It is simply a process without doing any investment.You can earn money with the help of adsense.You can also use it as a way of developing your skills. 


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